A wellness platform to make your life healthier, easier, brighter, and a bit lighter.
Spring 2021


Since 2018, The Kroger Co, Inclusion Companies, and Grammy-nominated, singer-songwriter, mental health advocate, Jewel have partnered to bring physical, emotional, and mental wellness resources to the masses with an annual in-person festival.

To keep our attendees safe in the wake of COVID-19, the 2020 event has been postponed to the spring of 2021. We are excited to return with food, music, inspiration, and more in 2021, with the necessary precautions to keep everyone safe. 

New Name, Same Mission


Since 2018, Wellness Your Way Festival has been the premier wellness event of the midwest. In only the second year, Wellness Your Way Festival brought in over 40,000 attendees over the festival weekend.

In 2020, the yearly festival event expanded to a new platform – The Wellness Experience by Kroger. Year-round digital events, healthy-living resources, better-for-you products in Kroger stores, and Festival help customers take actionable steps toward making their lives healthier, easier, brighter and a bit lighter.

The Whole Human Mindset

Holistic Vision for Wellness

From knowing your numbers to the best daily mental wellness practices, we look at the whole human to create tools, resources, and events for all areas of health, wellness and better living.


A Healthy Philosophy

Understand your numbers, explore products, and hear from doctors, pharmacists, and health experts how to live better every day.


Food As Medicine Mission

Better-for-you products, cooking demos, culinary skills, and expert insights help you make better choices in the kitchen to prevent disease before it starts. 


Fit for All

Active inspiration for all body types and levels. Celebrity-led fitness sessions and healthy products keep you motivated on your fitness journey.


Emotional and Mental Wellness

Better-for-you products, cooking demos, culinary skills, and expert insights help you make better choices in the kitchen to prevent disease before it starts. 


Founding sponsor

The Kroger Co.

At the Kroger Co., we work everyday with a  very specific purpose in mind: to Feed the Human Spirit™. With nearly half a million associates who serve over nine million customers daily at 2,800 retail food stories under a variety of banner names, we’re serving America through food, inspiration, and uplift, and creating #ZeroHungerZeroWaste communities by 2025.



Jewel is a Grammy-nominated singer-songwriter, actress and 2x New York Times Bestselling author. As a  mindfulness and mental health advocate, Jewel is passionate about equal rights for LGBTQ+, women, and at-risk youth. Through her career Jewel has earned 26 Music Award nominations (including The Grammy’s), winning 8 times. With #1 hits in folk, pop, dance, and country, Mark Burnett calls her “one of the best singer-songwriters in history”.

Jewel founded Jewel Inc., which is a holding company for her passions and work in music, TV, film and entrepreneurial endeavors. Jewel is creating human development, Mental Health and wellness tools for individuals by collaborating with Non-Profits, School Districts and Corporations in hopes of helping more people to become whole humans. Her digital platform, jewelneverbroken.com is designed to help people gain tone in all areas of their lives.

Founding Partner

Inclusion Companies

Product Innovation, Retail Sales & Analytics, Omnichannel Retail Platform Events

Inclusion Co. accelerates CPG growth strategies through product innovation, sales and account penetration, shopper marketing programs, consumer insights, and retail analytics. Inclusion Co. also develops omnichannel retail platforms and produces large-scale experiential events with top retailers to drive brand activity and amplify corporate initiatives.


Co-Founder, CEO of Inclusion Companies

Trevor DRinkwater

Platform Sponsorships

Advantage Marketing Solutions

Innovation Partner

Mercury Marketing Capital

Festival Producer, Marketing Director

Programming Director

Community Marketing Partner

Brand Partnerships